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Research papers

Quick qual manifesto

From ethnography to rapid ethnography to insights sprints, it seems like there is a constant request for faster results. How can we tackle this without compromising the essence of user-centered design? Quick Qual Manifesto aims to explain how.

Catalogue: Fusion 2019
Authors: Nasly Liliana Galindo Quiroga, Gabriel Escalante
Company: INSITUM
November 10, 2019
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Citation

Galindo Quiroga and Escalante (2019a, November 10). Quick qual manifesto. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/quick-qual-manifesto


Videos

Quick qual manifesto

From ethnography to rapid ethnography to insights sprints, it seems like there is a constant request for faster results. How can we tackle this without compromising the essence of user-centered design? Quick Qual Manifesto aims to explain how.

Catalogue: Fusion 2019
Authors: Nasly Liliana Galindo Quiroga, Gabriel Escalante
Company: INSITUM
November 10, 2019
×

Citation

Galindo Quiroga and Escalante (2019a, November 10). Quick qual manifesto. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/quick-qual-manifesto-10870


Research papers

Dear {Diary_Name}:

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}A.I. won't replace workers who do intellectual activities. Is this still true? Check this...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: André Torales, Felipe Ferraz, Nick Nomm
Companies: INSITUM, Facebook
September 8, 2019
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Citation

Torales, Ferraz and Nomm (2019a, September 08). Dear {Diary_Name}:. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/dear-diary-name-


Videos

Dear {Diary_Name}:

A.I. won't replace workers who do intellectual activities. Is this still true? Check this out in our newest study.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: André Torales, Felipe Ferraz, Nick Nomm
Companies: INSITUM, Facebook
September 8, 2019
×

Citation

Torales, Ferraz and Nomm (2019a, September 08). Dear {Diary_Name}:. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/dear-diary-name--10700


Research papers

The non-existing frontier

Innovation is not simply a buzzword, but is becoming a reality within organizations. Market research is positioned as the natural place for user-centered innovation within companies, but this is not always recognized. Ronald Burt's ideas concerning...

Catalogue: Innovate 2006
Authors: Luis Arnal, José Tapia
Company: INSITUM
May 10, 2006
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Citation

Arnal and Tapia (2006a, May 10). The non-existing frontier. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-non-existing-frontier